PLEJADA SOSNOWIEC - RETAIL REGENERATION STRATEGY
Opened in November 2001, then extended in 2007, Plejada Sosnowiec provided 22,500 sq m of GLA, with Carrefour occupying additional 11,800 sq m. Plejada, anchored by a large dominant hypermarket with retail offer acting only as an ancillary function, started losing its customers. Additionally the mall was not benefitting from additional income in common areas as kiosks and stands were located randomly around the centre.
C&W team took over the management of Plejada Sosnowiec in October 2010. In co-operation with the landlord we re-evaluated approach towards cash collection, tenant mix, design, refurbishment of common areas and foodcourt. Retail department secured strong and international brands, replacing the underperforming existing retailers. Project Management/Design was responsible for coordinating the redevelopment, designing the common areas and supervising the construction works, including obtaining all the permits for construction and operations.
As a result the situation at Plejada Sosnowiec stabilised in terms of footfall and cash flows. With new leading retailers introduced to the project the centre was successfully repositioned and regained its competitive advantage within the Silesian submarket.