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Sports Direct opens its first store in Poland

The UK retailer Sports Direct, which offers sports clothing and accessories, has leased 2,350 sq m at the retail park of the Europa Centralna shopping centre in Gliwice. It is the first lease signed by Sports Direct in Poland. Cushman & Wakefield, a leading global real estate services firm, is responsible for the commercialization of this retail park and represented the scheme’s owner, Helical SoĊ›nica, in this transaction.

Europa Centralna is a new retail concept combining a shopping gallery and a retail park. It is located at the junction of the A1 and A4 motorways, the largest motorway interchange in Central Europe. Five million people live within its catchment area and anchor tenants include Tesco, Media Saturn, Castorama and Jula. The Europa Centralna scheme was opened on 1 March 2013.

Sports Direct was founded as Ashley Sports in 1982 and has become the UK’s leading sports equipment and clothing retailer by revenue and operating profit. The Sports Direct Group also includes SportsDirect.com, Field and Trek, Hargreaves Sports, Gilesports and Donnay International stores. It has more than 470 stores across Europe, including the famous Lillywhites store at Piccadilly Circus in London.

Cushman & Wakefield’s Project Management Department is responsible for the fit-out of the Sports Direct store to be opened in July 2013.