Cushman & Wakefield, a global real estate services firm, has signed an agreement with Teren Management Europe to represent the globally recognised US brand, “Forever 21” in Poland.
Forever 21, one of the world’s leading fashion retailers, offers women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Today, there are more than 35,000 employees and more than 750 stores in 48 countries all over the world. It is the fifth largest fashion retailer in the United States. Despite its worldwide expansion and tremendous scale of operation, Forever 21 remains a family-owned business, headquartered in Los Angeles, California.
Teren Management Europe is the exclusive Franchisee of Forever 21 brand and is responsible for the company’s expansion in Central and Eastern Europe and specifically in: Bulgaria, Poland, Romania, Greece, Czech Republic, Hungary, Slovakia, Switzerland and Portugal. The partnership with Cushman & Wakefield in Poland provides for market advisory services and monitoring for ideal locations for Forever 21 new stores. The first stores averaging 1,000-1,600 sq m are scheduled to open in 2016.
“We are very excited for entering the Polish Market and we want to offer all consumers a unique shopping experience by providing a captivating and exciting store environment. Forever 21 offers a never-ending flow of products, on-trend fashion at a great value. Cushman & Wakefield will support us in finding the best available locations”, said Mr. Alexandros Doukas, CEO of Teren Management Europe.
“I’m proud that Cushman & Wakefield is responsible for the growth of Forever 21 brand in Poland. The Polish market needs such fashion concepts. Customers keep looking for new products and want to have access to international brands," said Renata Kusznierska, Head of Retail Agency at Cushman & Wakefield.
“We are pleased that Forever 21 is entering the Polish market and Central and Eastern Europe. Cushman & Wakefield will be the exclusive agent of Teren Management Europe, responsible for the brand’s expansion in Poland and its preferred agent in CEE,” said Lucyna Śliż, Associate Director, responsible for tenant representation in the retail department of Cushman & Wakefield.