In the seventh edition of the annual PRCH Retail Awards competition, the “Moto Show” put forward by Ferio Konin received a prestigious honourable mention in the category the Best Shopping Centre Campaign – Event. Cushman & Wakefield, a global real estate services firm, is the property manager of the retail scheme.
The PRCH Retail Awards event is organized by the Polish Council of Shopping Centres for the retail property sector. This year its jury assessed 80 entries across 17 categories of the competition. A special honourable mention was awarded to Ferio Konin for hosting the “Moto Show”. Ferio Konin received the award during the PRCH Retail Awards ceremony which was the competition’s finale and an excellent meeting opportunity for retail sector professionals. The event was held at the Capitol Theatre and Club in Warsaw on 13 October 2016.
Christopher Rasiewicz, Head of Asset Services, Cushman & Wakefield Poland, said: “Retail property management is a significant part of our service delivery in Poland with over 500,000 sq m retail space under our care. Marketing of the centers is an integral part of our specialist approach to retail properties which is tailored in each case to optimise the customer experience and build loyalty. We very much appreciate the recognition provided through the PRCH award.”
Sylwia Wiszowata-Łazarz, Senior Marketing Manager, Asset Services of Cushman & Wakefield, said: “The Moto Show was a huge success in 2015 and we are pleased that the jury decided to award our project. We aim for all our events to maximise customer and tenant engagement.”
Ferio Konin is the largest shopping centre in the Konin region with more than 300,000 people living within its catchment area. The 40,000 sq m scheme is fully leased and provides a comprehensive retail offer with its international tenant-mix, comprising a supermarket, as well as leading fashion, sports, consumer electronics and DIY operators.