Eliza Bingül and Karolina Samczyńska-Fiślak will head the Marketing and Business Development Department in Poland.
Eliza Bingül became Head of Marketing and Communications. Before joining Cushman & Wakefield’s team in 2014, she had worked in commercial real estate marketing and communications for over 13 years. She had been an independent advisor to such organisations as SAZ (Association of Employment Agencies), NAI Estate Fellows and Property Talents. Previously, for seven years Eliza had worked for Colliers International, first in Poland and later in Turkey, where she set up and headed the company’s marketing and PR department for five years. At Cushman & Wakefield, Eliza is responsible for planning and execution of communications strategies in Poland, managing PR and marketing projects, and execution of all strategic local and regional marketing initiatives. She studied at the University of Warsaw, Faculty of Oriental Studies.
Karolina became Head of Marketing and Business Development. In her new role she is responsible for preparation and execution of a marketing strategy to support the company’s business growth in Poland including pitch management and development of marketing tools. Karolina has worked on the commercial real estate market for eight years. She gained her first professional experience in Cushman & Wakefield’s marketing department, which she joined at the start of her career. Karolina was also the company’s Quality Management System Representative and Manager. She now supports business processes to create added value for clients through close cooperation with sales departments, marketing initiatives and active consultancy. She is involved in Cushman & Wakefield’s transaction team and co-creates marketing campaigns for major investment deals in Poland. Karolina was promoted to Associate Director in June 2017. Karolina is a graduate of the Production Engineering Faculty of the Warsaw University of Technology and completed postgraduate studies in quality management at the Warsaw School of Economics. She also completed a management training program organized by Canada’s ICAN Institute.
“We awarded promotions to specialists who have worked for our company and on the commercial real estate market for many years, and fully understand our clients’ needs and expectations. In addition, the creation of two equal positions within a single department is part of another stage of the company’s growth leading to strengthening marketing activities to promote its brand on the local market and support its sales targets in Poland,” said Kinga Bloch, HR Director, Cushman & Wakefield Poland.