In response to the growing expectations of property owners and the rising competition for office tenants with strong covenants, the Landlord Representation Department of global real estate services firm Cushman & Wakefield is extending the range of its services. Małgorzata Frąckiewicz has been appointed to Cushman & Wakefield’s Landlord Representation team as Property Marketing Manager with responsibility for the development of marketing strategies and communication for office property owners.
Małgorzata has more than 14 years of experience with international and local developers and investment funds. She joined the Office Agency of Cushman & Wakefield in 2010. In her previous role as a Marketing Coordinator at GTC S.A. she was responsible for the implementation of marketing strategies for office buildings in the CEE region. At Cushman & Wakefield she developed and launched her own line of comprehensive property marketing services for office property owners: 3D PROPERTY MARKETING, based on the 3D process: DEFINE, DESIGN, DELIVER. She provides strategic marketing consultancy, develops and implements integrated strategies for office buildings, including branding and rebranding, new technologies, visual identity, print materials, digital marketing, social media, PR and event marketing. Małgorzata is also responsible for the development of one of Poland’s leading office websites remobile.pl and a unique platform www.cwworkplaces.pl dedicated to office buildings serviced by Cushman & Wakefield’s Landlord Representation team on an exclusive basis.